The 8 Best Keyword Research Tools (Almost All Free!) Doing great keyword research is like being a fisherman. Reeling within the big profits takes knowledge, a Speedo, and a thermos.
Whether you wish it or not, keyword research is at the core of pay-per-click marketing and SEO practices. If you aren’t bidding or using the proper keywords, short- or long-tail, then you'll be selling yourself short on your potential success.
And wouldn’t you rather reel during a big Rhincodon typus rather than a couple of sardines? (You can obviously tell I don’t know my fish alright.)
See, doing good keyword research is like being a seasoned fisherman, casting his net at the proper place, at the proper time. So whether you’re looking to patch up the holes in your current keyword selection net, or expand the dimensions of it, consider this text a possible algal bloom of profits.
By now you ought to know that the AdWords Keyword Tool is not any longer available – Google has folded the tool into Keyword Planner, a mixture of the old keyword tool and therefore the Traffic Estimator. Now, you would like an Google Ads (formerly referred to as AdWords) account to urge keyword suggestions from Google. But Google is way from the sole keyword game in town.
In this article, we’ll check out my eight favorite keyword research tools, plus some fancy tricks you'll use to urge a wooden peg leg abreast of your competition. Some are free, and a few aren't (but well well worth the money).
So without further ado, let’s take you from being like this guy... To this guy.
1. WordStream’s Keyword Tool (free)
Ahhh yes... in fact I could always remember WordStream’s very own keyword tool for both SEO and PPC keywordresearch. The WordStream keyword tool allows you to focus on certain niches (groups of related keywords), gives you extra suggestions, and also allows you to group them based off of a standard theme for straightforward ad group launches. This keyword research tool gives you 30 searches for free of charge, then you’ll need to check in for his or her WordStream Advisor to use it additionally. Hidden bonus? You get a free 7-day trial on top of the 30 free searches you already did!
2. Soovle (free)
If you've got multiple channels you would like to try to to keyword research for and need to sound like an idiot explaining the pronunciation of this tool to your watercooler buddies, then Soovle may be aperfect fit. Soovle allows you to explore the foremost typed in keywords on multiple search engines supported the keyword root you provides it. It even includes Amazon and eBay. Not only is it an excellent keyword research tool to use, but it’s also an excellent brainstormer as you'll slowly start typing in your ideas and permit it to auto-generate its own ideas. I would’ve never thought to call a bounce house an inflatable castle, but now I do :)
3. Ubersuggest (free)
Meet the keyword research tool on steroids,Ubersuggest. Ubersuggest takes any keyword you provides it and immediately gives you an almost unlimited list of alphabetized and numerical keyword variations of your original keyword. You can even take it further by adding “bounce house ab, ac, ad” to uncover more keywords that you simply could potentially bid on or use for SEO purposes.
4. Serpstat ($19)
Serpstat is an all-in-one SEO platform, andkeyword research is one among its functions. This tool has some unique features which will assist you optimize your website and obtain before your competitors’ sites also. Unlike similar tools, Serpstat may be a page-oriented platform for in-depth competitive analysis. you'll find competitors and define missing keywords for one URL or maybe entire domains. you'll also view historical position data for a variety of pages organized by phrase, also as see which pages have dropped in rank and their rank distribution as a percentage, which is extremely handy if you would like to match data from two different time periods or observe changes over time supported algorithm updates and other factors. Serpstat also allows you to look at search questions and suggestions. This data is predicated on real search queries, meaning you'll use this feature to return up with fresh ideas for creating traffic-driving content that folks are literally checking out. Serpstat features a unique "tree-view" algorithm. you'll use it to see your pages’ positions, improve those that are just behind the primary page, and gain more traffic. This tool has advanced filtering options that allow you to line your own custom parameters and obtain exactly what you’re trying to find. Although Serpstat is primarily intended for SEO, you'll research PPC keywords using the tool and content marketers may find the search questions feature quite helpful, making it a solid, cost-effective all-rounder.
5. Search Term/Query Reports (free-ish)
Now albeit you won’t be expanding your keyword net by using search query report mining, you’ll a minimum of be improving your Google Ads or Bing Ads account by patching up holes. One common thing I notice in PPC accounts is that the lack of attention and detail during which the account owner or previous agency allows one or a few of keywords to be the “catch all” for everything. a standard example would be to possess the keyword +bounce +house or “bounce house” and leave it at that. The only problem is that you simply can’t possibly laser-target every ad to the search query, and your landing page will certainly not be as targeted because it might be either. Not even dynamic keyword insertion (DKI) would help, because who wants to click on a billboard with the headline of just “Bounce House”? Let’s just say it gets tricky, and you’re a touch lazy if that’s all you are doing. The search term/query report may be a PPC report that shows you what search terms have actually triggered your ads supported the present keywords you’re bidding on. So it won’t expand your reach since your ads are already showing for those terms, but it'll assist you improve your quality scores and granularity within your account. Here’s the way to access the search term report in Google Ads: Here’s the way to access the search query report in Bing Ads:
6. Google Keyword Planner (free)
Duuuhhh...of course this is often on the list. The Google KeywordPlanner is usually considered the alpha and omega of keyword research tools. you want to have an AdWords account to access it, which doesn’t mean you've got to pay anything to use it, it’s still free. The Google Keyword Planner will show you some pretty neat stats like average monthly searches, competition level (high, medium, or low), the typical cost per click, and more. It doesn’t offer you exact keyword suggestions but it actually takes it a step further and suggests more synonyms and variations than many other tools available. Is it accurate? kind of. I always tell people to require the suggested keyword stats with a grain of salt. Here’s the way to find it. Log in in to your Google Ads account and attend the Tools and Analysis tab: Here are a number of the keyword results: You can find more great tips for using Keyword Planner here.
7. Competitor ASCII text file (free)
This won't be the simplest and most fruitful keyword research tool but it allows you to ascertain what meta keywords your competitors might be using to undertake to rank organically. Since i exploit Google Chrome as my browser, it’s super simple to right-click on a site and choose “View Page Source.” After that, all you've got to try to to is locate the keywords and skim what they’ve got. That’s it! Two caveats for this method: Your competitors won't be using the simplest keywords Your competitors won't have meta keywords enabled (since Google doesn’t include meta keyword data in its search algorithm anymore)
8. Google Ads Display Planner (free)
Google Ads' Display Plannertool isn't solely a keyword tool, but it does offer an excellent deal of functionality that would be invaluable to marketers of all stripes. The Display Planner tool replaced the YouTube Keyword Tool in 2014, and may be accessed from the Tools section of your Google Ads account. Although it is a little more involved than entering a keyword into the YouTube Keyword Tool, the Display Planner offers some great functionality for creating the foremost of Display campaigns, including keyword-driven video ad campaigns on YouTube. The Display Planner also offers precious insights into the demographics and interests of your audiences, allowing you to make highly tailored Display campaigns.